In response to recent criticism and inadequate reporting on funding of the Sun Valley Marketing Alliance, I want to reiterate what I have stated on numerous occasions at City Council meetings:
The Sun Valley Marketing Alliance, Ketchum City leadership and the Idaho Mountain Express all know full well, but never acknowledge, that we have said from the beginning that funding to the SVMA for general area marketing needs to be in proportion with the amount of actual business (not tax revenue) in each City – which currently stands at approximately 75% in Ketchum and 25% in Sun Valley.
Since the beginning of the SVMA, the City of Sun Valley has been paying significantly more than its fair share and the City of Ketchum has not. City of Ketchum officials have known for over two years that we would be moving to a more relational budget allocation. This has been clearly and consistently stated up front and followed with associated actions as reflected in the reduction in FY2012 and FY2013 City funding to SVMA.
There was no “gotcha” – only continued denial and lack of responsibility from Ketchum leaders for paying their fair share, and from the SVMA Board for not being prepared for Ketchum’s failure to meet its responsibilities. The SVMA, the community, and the local media should all be asking why the City of Ketchum is not contributing its fair share to the general area marketing efforts.