To kick off the New Year, I was thinking today about how we could do some positive things in the City of Sun Valley to improve our environmental image in the resort world. Right or wrong in the grading, the poor ranking the Sun Valley Resort has received the past two years from the Ski Area Citizens’ Coalition has probably not helped the tourism business for the valley from the growing number of environmentally conscious travelers which we so heavily depend on in this highly competitive business.
The Sun Valley City Council began 2007 by passing a Resolution adopting the U.S. Conference of Mayor’s Climate Protection Agreement. That was a big step for our City, but the remainder of the year showed little follow through. Our neighbor Hailey was very successful in preparing and implementing a climate protection plan as this story by Gary Stivers at SunValleyOnline shows. I am hoping Hailey’s leadership will rub off on us and others.
Our local economy is significantly tied to the climate – both in the winter and summer. The warmer it gets, the shorter the ski seasons are becoming, and the larger the forest fires are becoming, the harder they are to fight and the longer they last. Both have already had impacts on our tourist visits. Our major competitors are taking significant strides to do something about protecting the climate (see Vail, Aspen, Park City, Jackson Hole). Even the little ski area in Montana where I learned to ski as a kid, Lost Trail Powder Mountain, runs its operations on biodiesel. Our neighbor to the south, Nevada and in particular the tourist mecca of Las Vegas has been finding out that clean energy and sustainable development pays off as well, especially in down real estate markets, as this story tells. It’s time for action in Sun Valley, not more studies, talk, finger crossing, wishful thinking or denial.
Being involved in various technology businesses, I thought about the marriage of tech and the environment. In my research I came across a website/blog called “EcoGeek.” They have a great site with ideas, insight and links to a resource of practical information. As they say, “EcoGeek devotes its pages to exploring the symbiosis between nature and technology.”
A story EcoGeek did the other day titled “7 Technologies that will Save the Earth in 2008” caught my attention. It has some very practical ideas and thoughts that can help improve our lives while also making sure that we don’t mess up the Earth at the same time. Give it a look.
Hopefully, the City of Sun Valley has the political will necessary to do the right things to make certain our local economy is strong long into the future by ensuring that our environment is also strong.




